You know what's funny? People have been talking about the message of this album, about it being "big words" with "no meaning", yet not a single one of you dense fuckers has even been able to grasp what it's really about.
Kendrick is dealing with different forces of racism and is looking for a way to cope.
His mother straight up tells him to stop acting like a victim, it'll never get him anywhere. Kendrick is taking a hit at black people, maybe even more direct at black people in social media, constantly playing the victim card. He has actually been attacked by a few black celebrities, including Azelia Banks, for that.
He is also implying that, additionally to systematic, structural racism, there is another form of racism in America. He goes one step farther and holds up a mirror for his black people:
If you behave like a gangbanger, if you live like a thug, if you talk like a moron and generally behave ignorant, then you are perpetuating racial stereotypes. A lot of black people, famous black people that the youngsters look up to, act like that. He's adressing the faults of the black community.
There is an essay by Frantz Fanon titled Black Skin, White Masks. Not like anyone here would have read that, but if you had maybe you would understand where Kendrick is coming from.
There is a mental image that us whiteys have of 'the nigga from the projects' and instead of offering a counterimage, media, like BET for example, just fixate that image even more. Kendrick has gotten so much shit for saying exactly that, saying that black people are part of the reason why racism still exists today. It's a bold message, in the end this album is not about a religious epiphany or about a black uprising, it's about respecting each other and acting fucking sane. Those are even the last words, I have no idea how anyone could miss that, but I guess that's /mu/ for you.