Have you bought your new Reebok Solar Yellow Ventilators yet?
>While the star of "King Kunta" is Compton as a whole, the Best Supporting nod should go to Kendrick’s dancing, a peculiar bent-limbed shuffle that will make you put the clip on repeat so you can learn how to copy it. The unblemished snow-white Reebok running shoes he’s wearing throughout the video make it easy to pick up on the footwork.
>In person, the Solar Yellow Ventilators are even more vivid than they look on-screen—they are a retina-scalding shade as gleefully unnatural as the synthetic materials they’re constructed from. (This is not a problem for me, but then again I have an entire closet full of harsh sneakers.) I tried wearing them while engaging in a number of Kendrick-ish activities: rapping; thinking long and hard about rap; reading a Bible verse; dancing to "King Kunta". In the second and third instances the shoes offered no appreciable advantage. On the other hand, I really did feel more confident when I danced and rapped in them. Skepticism over revolutionary art commingling with commerce is apparently nothing compared to whatever mirror neurons or psychological quirks that make us so vulnerable to the totemic power of a celebrity endorsement.
Source: http://pitchfork.com/thepitch/765-consumer-goods-and-bads-wearing-kendricks-shoes-eating-kendricks-salad/