>>65088692>All of these things are enhanced the more a watch company is vertically integrated
Keep in mind that for most of the past century, virtually no companies were like this (cept still probably seiko and citizen lol).
Look at the history of the so-called holy trinity: patek didn't even start making their own movements until what, the 50's? And then again nothing until the 80's or some shit. Same goes for VC and AP. It's all JLC ebauche this and that.
But does this diminish in any way, say, Patek's >craftsmanship, heritage, prestige
Certainly not the last, since they're still considered tip top and the next stepping stone from Rolex for the common crowd.
Total vertical integration (for the swiss) is a rarity, and pretty much always has been. Think of their origins: they destroyed the other european watch makers (England, Germany, France etc.,) because they really took the lessons from England's Industrial Revolution and the works of Adam Smith to heart with one village specializing in making part A and another making part B and a third village sticking them together or some shit.
The English couldn't compete (and then all their shit got blown up in WW1 by ze fucking germans anyway so that was the end of that).
I mean, I prefer in-housey house. The more the better, to the extent that when I look at old pateks, vc's et al., I'm kinda put off by the fact that the calibres ticking away inside aren't REALLY patek or vc.
A silly sentiment, but I am pretty fucking stupid.