Other anons have said it best, and while I think that rent is always part of the problem here, I think they were in a really terrible location. I'm a local and the few times in the last couple years I went because I actually needed like a blouse or accessory, their selection was such crap it was a total waste of my time. I'd happily buy more brand there but there's nothing to buy, and it's really not worth going all the way to the LES.
I think a broader lolita or J-fashion shop would do really well if it incorporated a higher variety of brands, styles, and items, as well as if they were to move to the East Village or even near Bryant Park- somewhere where weeaboo locals and tourists are likely to already be.>>9787660
They do seem to have 1 or 2 core staff and high turnover for the rest. I'm very curious now.